Feedback from Simon

This is final feedback from Simon about our Promo video's
Live Footage-Great initial scene setting and pace, really exciting: 5
What the Requirement are for getting in- Covers this: 3
What you get if your band is accepted- Really Clear incentives, like the questioning approach: 4
How to apply- Very Clear: 4
It must look contemporary Very Engaging look: 4
Fast- Great Editing and speed: 4
Appealing to the 14-17 age group-Slight more appealling to the young age group but still dominated by older bands: 3
Supply all the relevent information- Better approach to information: 4
General Comments- This is a great promo vid and you have evidently listened to the feedback you were given at B uni. You have directed a technically and creatively sound piece of work that slightly pipped by moving away from the brief. Great Work nonetheless: Final score 31

Junction Young Ambassadors

The Junction Young Ambassadors are agroup of young people who live localally and work along side with the Junction to help organise more events for younger people around the Junction and Cambridge. Some of the events they have orginised is 'Youth Summit' which invited other young people to come and descuse about events to do for the 'Summer Intensive Programm'. They also doen the 'Takeover' were young people came to workshops to lern how to dance, beakbox, rap and make 'sick tunes'. They aim is to help bring more and more even to the Junction and show that the venue is a avalibale for nerly any kind of events

Final Promo Video

Sam,Loz & Ash Final Junction Promo from cmdiploma on Vimeo.

Win.

This is our Final promo video and we feel its a lot neater and a lot better to get the message across while making it look cool

2nd Rough cut

Junction promo rough cut 2 by SAL from cmdiploma on Vimeo.

second attempt at the fiver promo

this is the second rough cut of our promo video and as you can see we have started again we feel the old one would of taken to much to to try fix when we could start again and now what exactly what we wanted and what we were going to do.

the Others Involved

As well as us helping the junction with this promo video and junction there are a 7 diffrent orginisation involved

the Art Council support the countrys are development by funding arts project from a wide range of diffrent arts

Cambridge Regional College which is the local Regionla college and has been doing work with the jucntion over this time

Parkside Federation which has supported the Creative & Media Diploma with Equipment

QB lerning outside the classroom is the award the junction have to allow them to be able to teach students from diffrent school outside of the studnets normal classroom envirment

Skillset is the orginisation that looks over the media industy and make sure that everything is to quality standered

My role so far

Ive done alot in this project to try and make it the best it can be. I have worked with everyone to think of idea for the promo and after we got the footage I used the footage and started editing the video. after making the first rough cut we got feeback from class mates, our client and even Feedback from Ma students from Bornmouth University.



No our plan of action is to start our promo from scratch and to do it correctly and more officient by planning step by step what we are going to do and what footage we will use. so hopefully making the new promo we will make it short snappy and make sure all question will be asked and awnsered and have nothing left hanging

Bournmouth Feedback

when going to bournmouth we got feedback and help from a MA students to see whats good and how to improve. When they sat us down to give us our feedback we were quite suprised what they had to say. After seeing our promo they felt that it was very poorly made. it wasn't quick enough and it asked alot of question but didn't awnser much. The tittle were a good idea but didn't seem to work. It seemed random then structured. after taking this beating of costructive critisim

they then told us how we could go about improving showing us technices and ideas to be able to make our video look more structure and alot more sleek and cool

looking back at this its was well needed feedback and I feel I as an editor has matured and seen the bigger picture ive now started to notice more error and what a good shot and what not. I now know its best to think about each shot your going to use and only use the bit you want and not put in bad footage just for the hell of it as its a waste of time and just pointless.

promo adverts

this is the O2 Prority ticket advert the promo is very simple as it open with prone shots of the dressing room then when the doors open it start to track with the stars. the idea of the promo is to show off all the big star that perform at the O2 and who you could possibly see at the O2

this was a promo that the sturent at Bournmouth showed us as she felt it would help us understand what we needed to do and it did.

We saw how simple is alot more effective and just to think about what we are doing from our rushed and randomly edited promo. Which need to have some meaning and so kind of narative to get the story across much more esaier

we then felt that the simple you keep it the better it looks. we new the first show has to draw the audience in and with the O2 advert they have gone with an iconic image with the dressing room because we can recognise what it is. with ours we went a shot that was going to make have alot of enrgey in the first shot and with our first shot it works with the soundtrack. the O2 promotes the stars that they have thats the wow factor. Our wow factor is the show the expirence of what you could do if you applied to the Junction Fiver

Plan for tomorow

as tomorow we are going the Borunmouth University to start work on the final cut of our promo video using the university editing sweats and help from post graduates helping us giving us feedback and advice. I hope to lern some new skill I can take away and get a chance to see how it is to work in a Uni and work enviroment.

Budget

with this projact Simon has aquired a budget of £3000 and this is a list of everything he has bid for with the budget:

Travel £675 Hire coach from C&G couches were most other couch services quoted £700
Food £120
Uni fees £500 pay for student mentors from Bournemouth
Samba tuition £260
Total £1555

equipment costs at LR/Coleridge Nothing

feedback of rough cut

Feedback from Simon the Client

-Live footage of The Fiver
-What the requirements are for getting in
-What you get if your band is accepted
-How to apply
-It must look contemporary

-Appealing to the 14 – 17 age group
-Supply all the relevant information

-Good use of the bands, drops me straight into the evening
-Does not show entry requirements
-Mentions financial incentives but not the opportunities of working on large stage with sound and techs - would be great to include this in the final cut
-Left me slightly confused
-Looks modern
-Great editing and speed
-Yes but does not include too much of the younger band(s)
-Unsure the ticker tape is clear enough, moves too quickly, unclear

this is helpful as our client seem to like the consept and idea of the promo so we can go back to the promo and tighten up the editing and finish putting all the information and awnsering all the question also to make sure it simple for the veiwer to understand how to apply


Feedback from class mates
-text effect great Idea but think about using a diffrent font maybe
-Maybe more footage of what the bands throught of there expirence
-Overall quite good and effective but needs a 'WOW'factor

from this we dono how to put in much more of a 'WOW' factor as ouir idea for the wow factor is the editing and the footage of the band do a good performance.

Promo Video rough cut

Junction Promo B rough from cmdiploma on Vimeo.

This is the rough cut of our promo video that me, Sam and Ash made.

with the video we wanted to start the promo with a good live performance as it would catch the viewers attention. We then based the promo around a live performance music video, as people enjoy seeing a good live performance and they may imagine them doing it or think they could do it better. we then started to put in question but we relised to late that the junction asked us to use there font to make it more professional. also the questions were placed in the wrong places to appear when they shouldn't after the first section that is all Operation FM the promo picks up passe and mixes through most of the band. so we feel that a big improvement is to reduce the opening scene and jump in to the mash up sooner also improve witht he interviews as some of the sound levels were off and some you couldn't hear very well. also the scrolling information was to fast and unreadable also there a blank bit at the end before the last shot were we didn't have enough time to put in any footage.

so the main improvments we feel we need is to change the text keep consistantsy witht he speed of the promo from the word go. and make sure all the text and information that is needed is in the right place and is easy to read.

Editing

after the Fiver I started uploaded all the footage of the Fiver night this took a very long time as there were 3 camera they used filled with around 75mins of footage each. so this took along time to filter through all the good and bad footage to find the best that we could use. we then started to edit our idea for the promo is to have it looking like a music video as there quick and snappy and that draw in the audiences attention we then would have questions appearing on the screen to make the audience thinking.

Are you In a Band?
Are you and your band between the age of 14-15?
Are you wanting a chance to play to a crowd of 600?
Do you want to get expirence working with Proffeconal sound and light teams?

we then have interview with bands and staff with all contact details for people to get in touch.

Filmming the Fiver

on the night of the Junction Fiver 6 students went down to film all the promo and documentry footage the privious night 2 class mates went and filmmed the Samba for the Documentry.
I was suppose to atend and take Still with an SLR camera but there wasn't one around on the night. but the other class mates took 4 semi-pro HD Camera with tri-pods.

Health and Safety

With filming the Fiver footage we had to take health and safety into consideration so I wrote up a Risk Assessment.

3rd Production Meeting

today Me and my group showed Simon our pitchs for our promo I looked up 3 video that gave an idea to Simon of what we wanted our Promos to look like.


we use this video as its a good reprsentive of how the live footage is going to be use and that the atmospere we want to create with the opening scens of the promo.



in the 1st minute of this video we are intrested to get some of the crowd in the promo to show the size of the crowd like the in the opeing cuts of this video show aswell as teh cuts in the live performance.


we use this vidoe to show how we would want the area to interview our band and staff member to get a feel of what the interview is about aswell as using the beasic interveiw techines

2nd Production meeting

This last week I have thought of ideas and question to ask simon and the staff at the junction so I know what they expect. what they want and what I can and can't do.

some of the question we asked were-

What Kind of bands are you looking for? - between the age of 14-15 so we have time to work with the band and help them become a better band
Do you want us to use Junction branding? Yes
Do you want Interviews in the promo? Yes but also live footage
Do you have any Archive footage? No
When is the Deadline? End of Febuary
What do we have to use for the promo soundtrack? Use bands from the Fiver

The Brief

The Brief: Create a Promo for The Fiver

The Junction Fiver is a successful established event and brand that is becoming one of the best youth events in Cambridge. The event has Five local band that varying in experience and age and all play ing Junction 1 which has a 850 capacity for live music events and all Tickets cost a Fiver. The band playing have to sell there tickets to there people who are willing to come and the more tickets they sell the bigger the crowd and each sale the band get £1 from each ticket sale.

The Fiver aims to encourage and develop up coming band. They get a chance to perform infront of a larger crowed then they might play before, They get a chance to work with profesional sound technician who can help them get the best sound of them. The Junction need to keel attracting new band to play at the Fiver to keep the event alive.

This is were we come in the The Fiver ask us to help them make a promotional video to help encourage new bands. The Promo must have Live footage of The Fiver, What the requirements are for getting in; What you get if your band is accepted and how to apply. The promo must be Appeal to 14-17 years old but mainly 14 ( the younger they are the long the Fiver team have to work with them and help them develop. The Film will be reviewed but the Junction Staff to see if it good enough for them to use on there website

Promo video Examples

this is a promo video for Glasgow Caledonian Univirsaty the promo is trying to perswade possible students to come to this university

this promo is very simple but very long it trys to explain and inpress the veiwer by the facts and the look of the Univirsity. I feel that the Promo is hard to watch without getting bored as it hasn't got anything that much 'wow' to it I needed just to have more energy to it because that what there trying to atract young adults leaving 6th form or college going into higher eduaction. they also make it look foraml and serious.

Unlike our were we went for energy out video has told the veiw what they need to know even before the narrator of the Uni promo has even got started about why you should come to the Uni. As our promo is for a much younger audience then the Glasogow Univertisys one it best to look at the opposite of what you aim for as you then know what not to do.

1st meeting with Partner

This is the 1st meeting with our Partner Simon Bates who came to explain what the fiver is and what he wanted from us. He wanted us to make a promo video for the junction fiver using footage of the fiver and interviews with bands and staff to encourage new bands to get involved with the Fiver. He also asks us to make a Documntry of the making of the promo.

Simon then went on baout the importance of the Core Product as this is the base of a product and if it donsen't have the requerments needed it become use less. He went on to say about wow factor usally takes over. with the length of the promo video Simon didn't want it more then 3-4minites long but I feel a promo shouldn't be more then 3. Simon wants the Documenrty to be no longer then 9-10minites long

he left us to start to think of pitchs and question to ask him and other member of staff at the junction

our Partmer

we desided to go with the Juncton Fiver and they have asked us to help them in making promo video. this video is to try get young people who are in a band or are thingking of getting in a band to come the junction and get help and expirence in playing live shows infront of a large audience alot bigger then they have done before. We will have meeting with Simon Bates and other memver of the the junction to start to get a better idea of what we have to do and when we have to do it by.

Cambridge Picture house

the Cambridge Picture House host the Cambridge Film Festival and they wish to make a promo video to advertise the festival. they ask that we include all the sponsors of the festival like the Cambridge film trust and Parkside productions. We need footage of most of the big event that the festival do every year like Silent on the Street when they project silent film in the streets of Cambridge and have improvised pianist to play along to the films.

Corn Exchange

the corn exchange is one of the bigger arts venue in cambridge were many gigs, plays and many event are held at. If we got involved with the Corn Exchange we most likely make pormotional video, posters and leflets for the much smaller events that are held at the corn Ex like the anual event were poets come to the corn ex to explain there work to students that are in GCSE level English.

Arena Music

Arena music is a small guitar shop down mill road in cambridge. its very well known to guitarist of cambridge but only to the more alternative guitarist so they are asking for some promtonal meateral to be made and distributed at music venues in cambridgeshire aswell as making a advert for the radio to go onto the local radio startion.

This could be a good partnership as we could help the younger generation get into music and playing guitar I feel we could do this but we unfortuntaly have no expirence with design advert posters and making anything for radio. so this would be a new expirence for us but that might make the client more unconfortable as we haven't got any past expirene on doing what they are asking and they wants the best product he can get

Pig n Falcon

the Pig n Falcon is a pub in St neots were last year got new owners and the new owners have been trying to promote more live music at the pub but there advertising is very basic and they wish to reach out with some new advertising. the pub could be a good partner as we could help prmote it and bring the local community envovled with the pub. As it is a pub that growing in popularity it might already have plan for the future and might not requer us.

Junction

the Junction have an event called the Fiver where five band play at night and people only have to pay £5 so £1 a band. If we got invoved with the Junction Fiver we might try bring more of a wider auidence involved with the event and try encouradge young band to try it out at the fiver

Addenbrokes Hospital

Addenbrookes Hospital could a a good partner to work with to make soemthing to help premote the orginisation. Even though it is already a very large orginisation the Hospital might have one or two jobs that we could help them with like make an advert to help premote jobs at the hospital of premote new vasilitys so the public know what the hospital has to offer or even an awarness vedio or leflet. Unfortunatly the hospital is plaged by many apademics so the hospital is closed often and this might cause a problem with trying to talk to them about what they want. and people maybe to busy to work with us.

Interaction

In this project we will be partnering up with a local organisation that works with the community. so we will hopefully have meeting and make something that the choosen orginsation can use for promotional purpeses.